Positive and Engaged: Members’ Feelings Toward Theta

Category: Fraternity

Jenni Broughton Schmaltz

Thetas have positive feelings toward our Fraternity! An overwhelming number (17,526) of alumnae and collegians recently completed the online member engagement and satisfaction survey. The feedback we received is invaluable to better understand the interests and priorities of our members.

Some highlights from the survey include:

  • More than nine out of ten members (92 percent) have very positive or somewhat positive feelings toward Kappa Alpha Theta.
  • Most Thetas consider themselves at least somewhat engaged with the Fraternity. Over a quarter (27 percent) of members considers themselves moderately engaged, and one in four considers herself either highly or very highly engaged (22 percent and 4 percent, respectively).
  • Most college seniors (90 percent) indicate that they plan to stay involved with Theta in some way after graduating.
  • Of all events surveyed, Founders Day celebrations had the highest rate of participation with 70 percent of members having participated, followed by Day of Service (42 percent).
  • Thetas place high value on service- and assistance-oriented offerings that help fellow members and contribute to the greater good.
  • Survey respondents represented all age groups. Thirty-three percent were under age 23; 18 percent were ages 23 to 34, 17 percent were between 35 and 50; 17 percent were ages 51 to 65; 15 percent were over age 65.

Although we are very pleased with the results, we have a lofty vision for the future of Kappa Alpha Theta. Results from the survey will be used in the pursuit and realization of Kappa Alpha Theta’s Plan of Aspirations, developed to guide our organization through 2019. You can read more about this plan and our vision for the future in the Spring issue of the Theta magazine.